Since when is 720×300 resolution considered FULL HD?

I got free Star Trek movie with Seagate FreeAgent Go right?

They give you a code to go to Paramount and get, and I quote: Star Trek movie in full-HD

I redeemed my code and downloaded the movie, but the resolution is 720×300?! How is that “full-HD” exactly?

I always thought official HD resolution started at 720P or 1280×720 ..

Is Paramount creating their own specs now?

One could say, “but hey, it’s free right?” and to that I would say “they advertised FULL HD not fake HD”

What gives Paramount? What specs are you using?